https://www.soo-yi.com/home daily 1.0 2025-05-09 https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/0ee068e0-86ae-441d-8789-0356072de20e/Hero.jpg home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/388dcdac-cc96-4432-b835-b83cca580017/Journal.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/1bba2151-5482-4796-ba61-ffa81522f383/ClientLogos4.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/adce8b0e-ba95-4616-89db-c59651979b3d/Spacer.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/1334e95e-53fe-4685-95c5-46dba2c778f8/ClientLogos2.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/1e98c04a-2fe0-4dac-95b3-a98b19203ed1/Spacer.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/3308c2a4-cc06-4117-82cd-b872b30fd308/HomeBio.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/c0847c27-cc58-47b6-a4ae-0c2e60dd4ce1/ClientLogos1.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/5579b1fb-bbfc-4eb2-8668-ddf485cde1c3/ClientLogos3.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/6c209140-885a-4070-82d8-cb1b9b6828b6/WorkBanner.jpg home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soo-yi.com/work daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/12629c81-6d60-4f61-9bbb-e0f03bd3d33a/Cover16.jpg work - Make it stand out Lady M Holiday Crêpe Biscuit Gift Set, 2024 Custom illustrations and design for all assets, packaging design, gift bag, etc. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/9866f106-a964-47dc-a4c0-c574a896b540/Cover15.jpg work - Make it stand out Vantage Point Branding, 2023 Create company wide branding with brand guidelines. Design social media and email launch assets. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/a21edebf-666e-4851-9cea-c863c20b7b56/Cover14.jpg work - Make it stand out Lady M “Year of the Snake” Lunar New Year Gift Set, 2025 Custom illustrations and design for all assets, packaging design, red envelopes, gift bag, etc. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/f93f2bc6-3534-44d8-89ed-7ab4b68cae8f/Cover25.jpg work - Make it stand out Poketo Greeting Card, 2016 Custom illustration for greeting cards working directly with CEO, sold at stores and on e-commerce. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/e36cca76-edc6-4c6d-a7de-6c7e587be44d/Cover6.jpg work The Lady M x My Melody™ Lunar New Year Gift Set, 2022 Custom outfit illustration for My Melody character, custom flower illustrations for all assets, structure & packaging design, packaging design for gift bag, greeting card, candy label stickers, red envelopes. Asset design for all digital and retail components. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/5fbe6bc8-fd0c-4541-93ae-ab99d9712915/Cover19.jpg work - Make it stand out Boxie Cat Custom Email Assets, 2024 Web asset designs for evergreen email flow campaigns. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/87d66c21-ac49-4628-9260-6bbbc89b9c02/Cover18.jpg work - Make it stand out Best Friend LLC Branding, 2023 Create company wide branding for design agency with branded guidelines. Create company website with new assets. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/5138394a-2095-4e90-b897-24c8096556c0/Cover11.jpg work - Make it stand out Sugarfina Lunar New Year Collection, 2019 Custom illustrations and design for all assets, packaging design, red envelopes. Custom 3D design for new gummy candy launch and custom gold metal mold charm. Structure design for bauble. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/b294a659-a5ab-4170-bc72-3a1cf84f5d90/Cover4.jpg work United Talent Agency x Rosalía Pitch Deck, 2023 Take existing 34-page deck and update to align with Rosalía’s brand as an artist, add in custom artwork and renders to further push the pitch and really wow the client, including details such as transition animations. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/0e6a5ce7-b118-4570-a896-d5c08912f5a8/Cover9.jpg work Lady M Bon Bon Evergreen Collection, 2021 Custom illustrations for all assets and SKU’s, packaging design revamp for evergreen product offering. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/28520220-89e4-40f1-bb54-49627dfafcdf/Cover23.jpg work - Make it stand out Lady M Celebration of Lights Mooncake Gift Set, 2021 Custom illustrations and design for all assets, packaging design, gift bag, etc. Art direction for photography and campaign launch. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/44c2dad1-b38a-4ca5-ac48-600b4364ff50/Cover26.jpg work - Make it stand out BW BEAUTÉ WISE Eyeliner Pen Packaging, 2016 Packaging design for first hero eyeliner product (outer box & eyeliner pen) of new web based beauty brand. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/8505dd23-dd62-4af2-9041-b2607d683f9f/Cover10.jpg work - Make it stand out Sugarfina Spring Collection, 2019 Custom illustrations and design for all assets, packaging design, chocolate bar packaging design. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/34e7f734-d25f-4224-a9ac-09b2c66f0f02/Cover3.jpg work Sugarfina Halloween Collection, 2020 Custom illustrations for all assets, packaging design, candy label sticker design, chocolate bar packaging design. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/d870d481-1c81-45e8-a5d4-3e172f14f23d/Cover1.jpg work Guess x Sean Wotherspoon, 2018 Graphic design for all campaign launch assets: logos, textile patterns, enamel pins, lighters, graphic tees, print designs, wall decals, hat design, etc. Work closely with vendors and factory teams to execute all production. Click photo to see more. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/ec53cc33-849d-4b4f-99f4-3e7f77f8c44c/Cover8.jpg work - Make it stand out RealEyes Digital Branding, 2022 Create company wide branding for media agency. Custom templates for client-facing presentation pitch decks, implement transition animations and a custom font, color, icon library. Revamp company website with new assets. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/b5ee1d6c-a6f3-47fd-afc5-04a5118b7b16/Cover5.jpg work The Lady M x Netflix “Over The Moon” Mooncake Gift Set, 2020 Structure & packaging design for lantern (using illustrations pulled from character’s dress pattern in animated Netflix feature “Over The Moon”), packaging design for gift bag, envelopes, individual mooncake box, greeting card, and influencer PR box. Art direction for photography campaign. Digital design for all web assets: landing page, emails, social, etc. Marketing material for retail: product display, banners, signage, etc. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/b944a957-7cb2-4a70-a838-a6d3d388580c/Cover2.jpg work Lady M Glowing Lights Mooncake Gift Set, 2022 Custom illustrations for all assets, structure & packaging design, packaging design for gift bag, greeting card, individual mooncake boxes. Asset design for all digital components. Marketing material for retail: product display. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/095336cb-8d4b-414e-ac29-d3a3983845ca/Cover17.jpg work - Make it stand out Lady M Winter Dreams Advent Calendar, 2020 Custom illustrations and design for all assets, packaging design, gift bag, etc. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/222136cc-6a18-41b6-8062-55a2128f4c23/Cover20.jpg work - Make it stand out Hyunah Skincare Company Branding & Packaging, 2021 Create branding and logo for new skincare launch. Implement new branding for all packaging labels on new SKU’s. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/4213294c-809b-4e91-a11f-9109dc8ef87b/Cover22.jpg work - Make it stand out Sugarfina Cocktail Kits, 2019 Custom illustrations and design for all assets, packaging design, etc. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/7992d26a-45d4-4f82-a29e-ce476abc78fc/Cover12.jpg work - Make it stand out Lady M “Year of the Tiger” Lunar New Year Gift Set, 2022 Custom illustrations and design for all assets, packaging design, red envelopes, gift bag, candy labels, etc. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/d3758354-4a6e-4003-9f4f-5304c9692340/Cover27.jpg work - Make it stand out GUESS Spring Catalog, 2018 Lead designer for summer look-book campaign of 2018 - present and collaborate with founder Paul Marciano. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/5b5e2024-e786-4eb8-8c5b-73671dcdf803/Cover13.jpg work - Make it stand out Lady M Merry and Bright Advent Calendar, 2021 Custom illustrations and design for all assets, packaging design, gift bag, etc. More info coming soon. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/e5fe5f58-dd40-4de3-b159-9a9be21ad9ce/Cover21.jpg work - Make it stand out United Talent Agency x Bad Bunny Pitch Deck, 2024 Gained client trust and given role to take initiative and create a 13-page original pitch deck for Bad Bunny - align with his brand as an artist, add in custom artwork and renders to further push the pitch and really wow the client, including details such as transition animations. More info coming soon. https://www.soo-yi.com/contact daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/ed37c0c1-fbc9-491a-bfe9-203084a990ea/ContactPolaroid.png contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soo-yi.com/guess-x-sean-wotherspoon-2018 daily 0.75 2025-05-07 https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/3e9ce661-d19d-442e-8c75-b3441675bcb5/Story.png Guess x Sean Wotherspoon, 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/911cc749-aabf-439c-8d84-9642c7db3131/Items.png Guess x Sean Wotherspoon, 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/3ac12bd1-58ca-4e11-a1d6-2b90f9c5ddaa/Artwork.png Guess x Sean Wotherspoon, 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/ec2ccdd2-466c-44c2-b3c1-cd181a4e00eb/MagazineHero_Grain.jpg Guess x Sean Wotherspoon, 2018 https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/a6406fc4-715b-420e-8940-40a6dde975b3/Vector.png Guess x Sean Wotherspoon, 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/7365d419-6f40-4deb-8563-9cc1bfc6c2d3/Artwork2.png Guess x Sean Wotherspoon, 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soo-yi.com/thelady-mxmy-melody-lunar-new-year-gift-set-2022 daily 0.75 2025-05-06 https://www.soo-yi.com/united-talent-agency-x-rosalia-pitch-deck-2023 daily 0.75 2025-05-07 https://www.soo-yi.com/sugarfina-halloween-collection-2020 daily 0.75 2025-05-07 https://www.soo-yi.com/thelady-mxnetflix-over-the-moon-mooncake-gift-set-2020 daily 0.75 2025-05-07 https://www.soo-yi.com/realeyes-digital-branding-2022 daily 0.75 2025-05-07 https://www.soo-yi.com/lady-m-bon-bon-evergreen-collection-2021 daily 0.75 2025-05-07 https://www.soo-yi.com/sugarfina-spring-collection-2019 daily 0.75 2025-05-07 https://www.soo-yi.com/sugarfina-lunar-new-year-collection-2019 daily 0.75 2025-05-07 https://www.soo-yi.com/lady-m-year-of-the-tiger-lunar-new-year-gift-set-2022 daily 0.75 2025-05-07 https://www.soo-yi.com/lady-m-merry-and-bright-advent-calendar-2021 daily 0.75 2025-05-07 https://www.soo-yi.com/lady-m-year-of-the-snake-lunar-new-year-gift-set-2025 daily 0.75 2025-05-07 https://www.soo-yi.com/vantage-point-branding-2023 daily 0.75 2025-05-07 https://www.soo-yi.com/lady-m-holiday-crpe-biscuit-gift-set-2024 daily 0.75 2025-05-07 https://www.soo-yi.com/lady-m-winter-dreams-advent-calendar-2020 daily 0.75 2025-05-07 https://www.soo-yi.com/best-friend-llc-branding-2023 daily 0.75 2025-05-07 https://www.soo-yi.com/boxie-cat-custom-email-assets-2024 daily 0.75 2025-05-07 https://www.soo-yi.com/hyunah-skincare-company-branding-packaging-2021 daily 0.75 2025-05-07 https://www.soo-yi.com/united-talent-agency-x-bad-bunny-pitch-deck-2024 daily 0.75 2025-05-07 https://www.soo-yi.com/sugarfina-cocktail-kits-2019 daily 0.75 2025-05-07 https://www.soo-yi.com/lady-m-celebration-of-lights-mooncake-gift-set-2021 daily 0.75 2025-05-07 https://www.soo-yi.com/poketo-greeting-card-2016 daily 0.75 2025-05-07 https://www.soo-yi.com/bw-beaut-wise-eyeliner-pen-packaging-2016 daily 0.75 2025-05-07 https://www.soo-yi.com/guess-spring-catalog-2018 daily 0.75 2025-05-07 https://www.soo-yi.com/lady-m-glowing-lights-mooncake-gift-set-20222 daily 0.75 2025-07-04 https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/c5114fbe-349d-4117-89b9-76b8149e7531/FinalDesign.png Lady M Glowing Lights Mooncake Gift Set, 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/ff7c3164-3ed4-4ad8-8e00-efeff951fa55/Hero.jpg Lady M Glowing Lights Mooncake Gift Set, 2022 https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/52a62802-189e-4d3a-8a7d-de76193edbc7/Design.png Lady M Glowing Lights Mooncake Gift Set, 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/7365d419-6f40-4deb-8563-9cc1bfc6c2d3/Artwork2.png Lady M Glowing Lights Mooncake Gift Set, 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/3ac12bd1-58ca-4e11-a1d6-2b90f9c5ddaa/Artwork.png Lady M Glowing Lights Mooncake Gift Set, 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a87ba6d32601edf3b4c2057/911cc749-aabf-439c-8d84-9642c7db3131/Items.png Lady M Glowing Lights Mooncake Gift Set, 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference.